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CATEGORIES: Business, Franchising, Podcast
In this episode of Franchise Secrets, Erik and Jeff reflect on Crumbl’s rise and the challenges that can come with scaling a successful brand. Looking back, they explore questions worth asking while a business is still growing.
Crumbl’s remarkable growth offers plenty for franchise owners and buyers to learn from.
A few lessons stand out:
• Successful concepts attract competitors. What helps a brand stay distinctive as others enter the market?
• Strong openings are only part of the story. What supports lasting customer demand and franchisee profitability?
• Owners still have levers. How can local relationships, catering, and corporate events create new opportunities?
The conversation also explores changing customer habits, real estate costs, and the differences between novelty-driven and occasion-driven purchases.
Erik and Jeff share outside observations and possible explanations, rather than inside knowledge of Crumbl’s operations.
Whether you own a franchise or are considering one, this episode offers questions to help you evaluate growth and think beyond opening day.
Timestamps:
00:00 Erik reflects on an early Crumbl opportunity
01:19 Crumbl’s remarkable growth
03:18 Novelty, customer appeal, and competition
07:25 Looking beyond strong opening sales
11:58 How franchise brands evolve as they grow
14:53 Different reasons customers buy sweet treats
18:44 Discussing possible changes in consumer habits
21:20 Real estate costs and franchise economics
24:25 Timing, risk, and selling a business
27:09 Building local relationships and new revenue opportunities
Explore the podcast and resources:
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Get help starting or growing a franchise:
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🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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#Crumbl #Franchising #FranchiseSecrets
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