Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Wednesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
Is Your Business Franchisable? Key Questions You Must Ask (Part 2)
Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known...
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Is My Business Franchisable? Key Questions You Must Ask (Part 1)
Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is...
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Expert Strategies for a Winning Franchise Grand Opening With Brooke Budke
Why does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success. In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a...
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How to Attract Franchisees and Scale Your Business Like Jorge Barragan and Austin Wood of The PICKLR, A Pickleball Franchise
What does it take to turn a passion for pickleball into a thriving franchise? In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding...
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Visionary vs. Operator: Why Every Franchise Needs Both to Scale With Jhana Li
Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you’ve been looking for. In this episode, Erik Van Horn sits down with Jhana Li, an expert in operations...
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What KFC and Starbucks Taught George Tinsley Sr. About Franchising
How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision. In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisville’s Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George...
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Social Media Strategies for Franchisors and Franchisees: Insights From Brynn Gibbs
Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE In this episode, Erik Van Horn welcomes Brynn Gibbs,...
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Why Every CEO Needs a Second-in-Command With Cameron Herold
What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future. In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of...
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The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke
Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth. Why should...
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Are Rapidly Expanding Franchises Built to Last? With Edith Wiseman of FRANdata
How do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider! Join Erik Van Horn as he sits down with Edith Wiseman, President of FRANdata, to explore the latest trends in franchising....
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Maximizing Profits, Minimizing Headaches: Hello Sugar’s Franchise Model With Brigham Dallas
Are you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing...
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From Operator to Investor: Franchise Expert Reveals His Path to Passive Investing
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: Are you ready to unlock the secrets of a thriving franchising career? Join Erik Van Horn as he takes you on a captivating journey through his 20-year experience in the world of franchising. In this...
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Why Franchises Fail And Others Flourish
Ever wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles. Erik’s journey reveals...
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Franchise Brokers: When and How to Work With Them With Jeff Herr
With an increasing number of franchises entering the market every year, it can take a lot of work to thoroughly evaluate and compare all the opportunities available. Because of this, many investors are turning to franchise brokers or consultants to help them narrow the field and help them make the...
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The Blueprint for Growing and Building Wealth With The Lifestyle Investor Justin Donald
For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor. Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest gave a response...
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The Winning Approach to Building a Successful Brand With Jim Bitticks of Dave’s Hot Chicken
Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say. In this episode, Erik Van Horn and Jim Bitticks explore the dynamic world of franchising, shedding light on why...
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What the Wealthiest Families Do With Their Money With Jim Dew
Have you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself...
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How an EBITDA-Focused Franchisee Scaled From 1 to 100+ Units With Raj Patel
Is investing in the food industry a wise move? Does owning multiple locations guarantee profitability? In today's episode of Franchise Secrets, Erik and his guest, Raj Patel, tackle these crucial questions and more. They explore the intricacies of the food industry, highlighting the significance of unit economics and how franchisors...
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What is Franchise Discovery Day? With Jeff Herr
Discovery days, also referred to as “Meet The Team Day” or “Decision Day,” have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale. What exactly happens during this event? If you're a candidate, what can...
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How to Build Wealth: From $5.5M Debt to $65M Revenue With Aaron Stokes
Ever wondered how a lesson in leadership and perseverance can transform a business? Join us as Aaron Stokes, a 25-year veteran of the automotive repair industry and founder of Shop Fix Academy, reveals his journey from a challenging upbringing to building a thriving business empire. Aaron shares the pivotal...
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The goGLOW Mindset to Driving Franchise Revenue and Growth With Melanie Richards
Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship...
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Why Franchising Wasn’t the Right Path for Tommy Mello
Every entrepreneur has their formula for success. If you ask a dozen entrepreneurs their secret, many will say you must stand out from the competition. But today's guest has an unconventional secret to industry domination, so tune in to find out if you can apply the same secret to your...
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Franchise ROI Secrets: How to Balance Cash Flow and Equity With David Schuck
Ready to unlock the secrets to franchise domination? Buckle up as David Schuck, the visionary force behind Spartan Fitness Holdings, unveils the playbook for unparalleled success in franchising. Join Erik and David for an exciting conversation that dives deep into the heart of franchising and business expansion. Join...
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Building Wealth Beyond The Myth of Hardwork With Garrett Gunderson
Ever wondered what you'd do with a billion dollars? The dream's not far-fetched, and Garrett Gunderson is here to explain why. In this riveting conversation, he flips the script on the age-old narrative of working tirelessly and saving every penny to build wealth. Instead, he unveils a paradigm shift centered...
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The Only Way Absentee Ownership in Franchising Really Works With Terry Rackley and Luke Jacobson
What does semi-absentee ownership actually mean? Is it possible in a franchise setting, or is it a myth? In this episode, Erik talks to his business partners, Luke Jacobson and Terry Rackley from StretchLab, who share their journey as franchisees and business partners. Join Over 5,500 Franchisees and...
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Why the Salon Suite Concept Is Perfect for Semi-Absentee Franchising With Erin Elgin of Sola Salons
Is franchising a salon suite a good idea? The beauty industry continues to grow as more people take personal care seriously, driving more interest in health and beauty services than ever before. We're also seeing more health and beauty professionals transition to independent business ownership. Hence, salon suite franchises are...
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Building Unstoppable Teams: Attract, Engage, and Empower Top Talent With Mike Michalowicz
As you start growing your company, you need the right people on your team. Even if you're the CEO, you can’t be the only one leading the company’s direction and strategy. You need a strong team of A-players to challenge your ideas and contribute new ones. Building a strategy...
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How to Grow and Scale Your Franchise Business With Dan Rowe of Fransmart
Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful? Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging...
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The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke
New beginnings are worth celebrating, so it’s not uncommon for new businesses or franchisees to hold a grand opening event. Whether it’s your first franchise or your 10th, the grand opening is an exciting milestone that must be carefully planned. In this conversation, Brooke Budke, a fractional Chief Marketing...
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The Secret to Achieving Top Franchisee Status in Complex Businesses With Andy Ayers
If you’re contemplating investing in a franchise, one thing you should consider is whether you have the skills required to become a business owner. Although you don’t need a lot of business experience because most franchisors will provide thorough training, there are a number of skills that are extremely helpful,...
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How to Build Successful Franchisor and Franchisee Relationships With Jeff Herr
As you begin your journey into franchising, chances are you will travel along the path many franchisors and franchisees have experienced. For some, it can be a fantastic journey. However, others get frustrated and decide that franchising is not for them. Franchisees go through different stages in their relationship...
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The Blueprint for Growing Your Franchise Into Multiple Locations With Jeff Herr
Whether you're new to franchising or running a successful business, you may still need guidance on your next steps. Who do you ask for advice when you're in that situation? For the last few episodes, Erik and his business partner, Jeff Herr from Front Street Equity Partners, have been...
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Key Factors to Consider if You Are a Franchise Buyer With Bobby Brennan
Buying a franchise is a complex process, especially for first-time buyers. It's a long-term investment, and it will be one of the most significant investments you will probably make. Hence, the decisions you make during the buying process are crucial. Which franchise concept are you planning to pursue? How...
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Here’s What I Would Do if I Had to Start over as a Franchisee With Jeff Herr
Buying a franchise can be an excellent move for an aspiring entrepreneur who doesn’t want to build a new business from scratch. In a perfect world, franchisees acquire a model that works on every level. However, it is not entirely a walk in the park. There are still a bunch...
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Brand New or Tried-and-True? Choosing the Right Franchise Founder With Jeff Herr
A lot of people agree that franchising is more effective than starting a business from scratch. However, it's not as simple as just buying a franchise and waiting for the money to come. Before investing in a franchise, it is essential to have a thorough understanding of all the...
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Pickleball and Profit: Franchise Diversification Insights from Cookie Tycoon James Maguire
The demand for baked goods franchises is on the rise, and people like James Maguire are reaping the rewards of being early in the game. He currently operates seven Crumbl Cookies locations in MA, ME, VT, and NH. But even with the success of his cookie franchise, James decided to...
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To Franchise Or Not To Franchise: The Good And The Bad of Franchising With Joe Attia
Opening a franchise is an opportunity to start and run your own business without building a brand from scratch. However, it’s essential to understand what’s involved before taking advantage of this rewarding option for starting a business. Franchising is a good way to find business success. But it is...
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Rankings Ruckus: The Truth About Entrepreneur Franchise 500 List With Tracy Stapp Herold
As you start looking at brands to invest in, there's one list that you should definitely check on. The Franchise 500 list is said to be a definitive guide for people who want to buy a franchise. And if you’re a franchisor, this is where your hard work is recognized....
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Franchising Trends And Insider Scoops To Watch Out For In 2024 with Jeff Herr
As the new year starts, you get excited about new opportunities and a chance to build a better future. You may want to dive into entrepreneurship or invest in 2024, and perhaps you're wondering if that's a good idea. If you plan to venture into franchising, valuable insights await...
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Build Your Wealth & Create Freedom Through Franchising With Brian Beers
Many believe buying a franchise is an easy way to make money. Opening a franchise can indeed be a lower-risk way to start a business, and it can be pretty profitable, but it’s not for everyone. First, there are several hoops you’ll need to jump through if you decide to...
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Erik Van Horn Answers Your Burning Questions About Franchising
Everyone talks about work-life balance, but is it possible to achieve that? Today, Erik lets us in on how he starts his day on his ranch, living with his family, ducks, chickens, and other farm animals, plus his adorable puppy named River (who was accused of being a chicken killer!)....
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The Recipe Behind Dirty Dough’s Success With Bennett Maxwell and Jill Summerhays
Late at night, when you can't sleep or are thinking about something, a choco-chip cookie with a warm glass of milk is your best companion. But what makes cookies so lovable? For one, the smell of freshly baked cookies is so heavenly, and they are so yummy! But mostly, a...
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The Story Behind Hawaii Fluid Art With Maya Ratcliff
Art can bring a new sense of joy into people’s lives. Having a creative outlet and being part of a community with shared interests can be fulfilling. If you’re an entrepreneur who wants to help people gain a unique and joyful experience through art, this episode will inspire you. Maya...
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The Brilliance of Boring Businesses With Justin Donald
As a business owner or investor, it's too easy to become caught up in pursuing the next big thing, But what if someone told you that building wealth can also involve following the most boring options. While everyone is focused on new startups, there is a significant opportunity to invest...
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Adding a Third Brand: Franchise Growth & Diversification With Anne Marcovecchio
Many people dream of escaping the nine-to-five grind and establishing their business. But how many of them become successful? What does it take to become a thriving entrepreneur? Why venture into franchising? Those are the questions that Erik and his guest, Anne Marcovecchio, are answering today. Anne has an...
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Critical Success Factors For Emerging Brands With Front Street Equity Partners
So, you want to dip your toes in franchising. Great! But before you look at your financing options for buying into a franchise, you must understand how to determine the market value of the business. When it is time to have that conversation, both buyer and seller must agree on...
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Video Storytelling Secrets to Grow Your Franchise With Trevor Rappleye
For as long as anyone can remember, storytelling has been used to share information and make meaningful connections. But how can storytelling showcase your brand story and grow your business? Many people in the franchising world are missing out on a critical aspect of storytelling. Today’s consumers want more than...
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Insider Tips and Tricks to Building a Franchise Empire, From The Wolf of Franchises
Many say franchising is easier than building a business from scratch, but it's not as simple as you think. While buying a franchise can be advantageous when starting a business, you'll typically need a significant upfront investment. You must pay an initial fee for the right to operate under a...
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Franchise Marketing Strategies For Multi-Location Businesses With Madeleine Zook
Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights...
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Don’t Buy a Franchise Unless You Know This With Bobby Brennan
If you’ve always wanted to run a business but find the startup phase overwhelming, you should consider purchasing a franchise instead. When you buy a franchise, you essentially borrow another company’s proven business model, which is a much safer bet for starting a new business. While this has its...
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Here’s What It Actually Means to Build Brands With Rich Moyer
Many people dream of owning a business and being in control of their destiny. However, knowing where to start can be difficult if you've never run a business. Fortunately, working with advisors and being good in sales can be your key to success. Today's guest shares his experience starting and...
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Why You Should Be Data-Driven in Franchising with FRANdata’s Edith Wiseman
If there's a way for you to get a competitive edge in franchising, wouldn't you take it? In this episode, we delve into the pivotal role of data-driven research from FRANdata. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE. FRANdata works with clients on...
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How to Find the Best Franchise Location With Jonathan Hill
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE When you’re about to purchase a home, one of your primary considerations is location. The same consideration applies when you’re looking to buy a franchise. Whether opening a physical store or operating the franchise from within your...
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How to Be a Great Salesperson by Asking the Right Questions With Phil M Jones
Join Over 5,000 Franchisees and Franchisors in our FREE Private Facebook Community HERE. Have you ever walked into a store where the salesperson immediately gave you a pitch for their latest product without asking what you need first? Many salespeople assume they know what the customer needs. But instead of making...
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Proven Strategies That Will Make You an Unstoppable Entrepreneur with The Muscle Keaton Hoskins
Join Over 5,000 Franchisees and Franchisors in our FREE Private Facebook Community HERE. What does it take to succeed in multiple business ventures? How do you become massively successful in all areas of your life? Let's find out from Keaton Hoskins. You may recognize him as ‘The Muscle’...
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Mastering Franchise Dynamics: The Role of Franchise Associations and Advisory Boards With Alex Klaus
Are you ready to tap into the wealth of knowledge and support that comes with being part of a franchise system? When you become a part of a franchise, you're not just opening a business. You're becoming a member of a close-knit community of experienced entrepreneurs. In this tight-knit network,...
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A Deep Dive on Multi-Brand Franchising With Justin Sharbutt
Franchising continues to be a popular business model in today's competitive market. Entrepreneurs can leverage the success of an established brand instead of building a business from the ground up. Today's guest has taken franchising to the next level by investing in different brands, resulting in immense growth and profitability. ...
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Is Hiring a Franchise Consultant Worth It? With Trent Halvorson
Are you thinking about buying or selling a franchise? If you are relatively new to the franchising process, you might want to work with a franchise consultant who can give you the most objective perspective possible. But what exactly is a franchise consultant? If you are a franchise owner...
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Passive Investing With Franchisee Operating Partners With David Lawver
Launching a successful franchise or any type of business requires making the right decision about several things. Site selection is among the most important of all the decisions you’ll need to make. Even if a franchise is in a growing market with a great marketing strategy, selecting the wrong site...
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From Rivals to Allies: How Life’s Lessons Molded Us With Jeff Herr
Much of our life experiences shape who we are and become filters to how we view the world and process new information. They help us understand ourselves and others better. In this episode, Jeff Herr returns to chat with Erik about their big AHA moments, the challenges and adversities that...
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From Flipping Couches to Building Multiple Business Empires With Ryan Pineda
Imagine you're a family man with no stable source of income. What would you do to earn money to support your family? Being pushed to the edge made Ryan Pineda realize his capabilities. He discovered he had entrepreneurial skills, and with the support of his wife, he went on to...
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Building Jimmy John’s Brand on Grassroots Marketing With Gregg Majewski
Food is a necessity, and in today's busy world, many people choose to have food delivered to their doorstep rather than cook. This makes quick-service restaurants with freaky fast delivery in demand. But does that mean they find success more quickly than any other kind of business out there? What...
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Building Your Dream Team to Scale Your QSR Business With Wyatt Batchelor
What do Burger King, KFC, and Jimmy John’s have in common? These brands are known for their tasty meals and quick service. They are quick service restaurants (QSR), commonly known as fast food restaurants. The QSR setup has also become the most popular choice of food business among restaurateurs and...
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Unlocking the Secrets of Wealth: A Conversation With Greg Smith on Living Through 8-9 Economic Cycles
Ever wondered what it's like to be wealthy? If you have more money than you can spend, how would you spend your days? How would you make investment decisions? If you're interested in knowing what ultra-high-net-worth families do compared to other families, that's one thing Erik and Greg Smith discuss...
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Scaling Against the Odds: Derek Landino’s Franchising Story
How do you define success, and what are you doing to achieve it? Many people equate money and power with success. For others, it's the freedom to choose how you want to spend your days. Success is a very personal thing. What drives one entrepreneur may not be the same...
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Empowering Women Inside and Out: How Melanie Richards Disrupted the Spray Tanning Industry
Spray tanning is a booming business with no sign of slowing down. An important step to starting a spray tan business is determining what spray tan solution you'd like to provide clients. That solution is what separates goGLOW from other spray tanning services. As Melanie Richards would say, “It's not...
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Boosting Enterprise Value: Insider Tips for New Franchisors With Bobby Brennan and Jeff Herr
Are you looking to skyrocket your enterprise value and attract top-tier franchisees? Join Erik on this enlightening episode as he sits down with industry experts Bobby Brennan and Jeff Herr–his partners from Front Street Equity Partners. With their unparalleled experience in franchising, they unveil invaluable insights that every new franchisor...
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Beyond the Grind: Unleashing the Secrets to Sustainable Success With Brad Sugars
Are you thinking about starting your own business? Consider buying a franchise if you don't want to build a business from scratch. Franchising is the best business model for many reasons. But, just like any business, it also comes with challenges, especially when you're not getting the proper support from...
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Unlock the Power of Digital Marketing: Supercharge Your Franchise Success With Dennis Yu
Hey, franchisors and franchisees! Are you ready to revolutionize your business and reach new heights of success? Look no further than the game-changing world of digital marketing strategy. In this dynamic era, where online presence is everything, a well-crafted digital marketing strategy is the key to capturing the hearts and...
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The Mompreneur’s Journey: Succeeding as a Hand & Stone Multi-Unit Franchisee with Tara McLain
Taking care of a family can be a full-time job, but if you’re a woman who dreams of being a business owner and a cool mom, then a franchise can be a good choice. Franchising can be a great way to find flexibility in the workplace while gaining financial freedom....
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Designing Your Dream Life: Dave Allred’s Path to Financial Freedom and Fulfillment
Imagine you're 17 years old, living with your little brother in a tiny house with no heaters, the roof leaking and caving in, and cockroaches everywhere. The only job you can get is a minimum-wage job at a flag pole factory, so you and your brother lived on fast food...
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Breaking Boundaries: Jeff Herr and Zack Fishman on the Rise of Young Entrepreneurs in the Franchising World
Are you ready to dive into the world of franchising and discover the next big thing? In this episode, Erik and his guests, Jeff Herr and Zack Fishman, explore the exciting world of franchising and its evolution, focusing on emerging trends and brands. They also talk about the younger generation...
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Unleashing Success: Insights from Adam Lyons on Business Strategy With Solutions and Predictions
Who would have thought that a janitor could be responsible for boosting the revenue of over 2,100+ small businesses since the 2020 pandemic? Adam Lyons used his unique skillset to launch The S.M.A.R.T Blueprint to help companies thrive during these challenging times. And it's not just small businesses that have...
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Partnering for Success: Alex Yeater and Drew Brees’ Secrets to Building a Thriving everbowl Franchise
Is it better to run a business alone or with a partner? Of course, there are pros and cons to both. However, partnerships certainly offer fantastic benefits. Take Alex Yeater, for example. He is an everbowl Area Representative who has partnered with people to build something bigger. Alex is an...
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How a Rookie Tropical Smoothie Franchisee Outperformed the Brand’s Best: Clement Troutman’s Story
How does a rookie franchisee become the brand's best? And what skills can make a former military excel in franchising? In reality, the franchising business model is ideal for veterans. It's because their discipline and work ethic translate well into business ownership. They are also mission-oriented and focused on the...
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The Multiples Approach: Navigating Business Valuation and Acquisition with Luke Andrus
Are you a business owner looking to maximize the value of your business? Do you want to understand how cash flow is critical in business valuation? In this episode of the Franchise Secrets Podcast, host Erik Van Horn and his guest, Luke Andrus, share valuable insights on the multiples approach...
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Franchising for Growth: How to Build a Profitable Business Empire with Yoel Gutierrez
Are you considering franchising as a way to start or grow your business? As shared by today's guest, franchising can be a great stepping stone into other business opportunities. In this week's episode of the Franchise Secrets Podcast, host Erik Van Horn shines the spotlight on Yoel Gutierrez, co-owner of...
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Franchise Economist Darrell Johnson Reveals Unintended Consequences of Federal Policies on Franchising
Are you wondering how to navigate the complex world of franchising in these uncertain times? With the looming recession, bank collapses, and tighter government regulations, it's natural to feel concerned about your future. But there's good news. In this week's episode of the Franchise Secrets Podcast, host Erik Van Horn...
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Why Investing in People is Key to Salem Najjar’s Success with Tropical Smoothie Cafe
Have you ever wondered what it takes to become a successful franchise owner? While financial acumen is undoubtedly a valuable asset, there are other crucial qualities that make a franchise owner stand out, such as building strong relationships with customers and employees. In this week's episode of the Franchise Secrets...
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How To Go From Earning Partially Passive Income To TOTAL Passive Income With Franchises
When investing in a franchise or a passive income deal, you always have to follow specific criteria. Surprisingly, looking for fast cash flow or a substantial ROI are not the only factors to consider. Connections, education, and tax strategies are even more important than cash flow. And today’s guest explains...
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The #1 Way To Recruit The Best Talent In Todays Market
Today, Erik is joined by entrepreneur, David Leoncavallo. David is an expert in recruiting top talent in today's market. David breaks down how LinkedIn Sales Navigator can help franchisees and franchisors gain access to detailed profiles of potential candidates that provide insights into their work history, education and professional...
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Outside Of Your Comfort Zone Is Limitless Growth
If you're an entrepreneur, chances are at some point in your career, you may find yourself feeling comfortable with the status quo. But if we want to reach our full potential and take our business to new heights, it's essential that we break out of this comfort zone mentality!
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The Secret to Expanding Your Business with Operating Partners
Have you ever wondered how to supercharge your business growth? Operating partners can be one answer. In this episode, Erik is joined by Nick & Molly Pastermack to explore how having a good operating partner onboard is like hitting turbo mode on your success journey.
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How To Optimize Your Business With Off-Shore Hiring w/ Kasim Aslam
Ready to take your business operations up a notch? In this episode, Erik is joined by Kasim Aslam. The pair talk about why Kasim has begun hiring for key roles from global talent pools. Kasim talks about potential cost savings that come with outsourcing certain tasks and why...
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How Front Street Equity Partners Preps Brands for Successful Launches
Today, Erik is joined by friend and business partner, Jeff Herr, to talk about their company, Front Street Equity Partners, preps brands for successful launches. Front Street Is The First And Only Pure Play Strategic Advisory & Private Equity Firm Solely Dedicated To Exponentially Growing Enterprise Brand Value In...
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More Money Or More Freedom?
Justin Donald is back! Erik and Justin talk about everything from the importance of having coaches, why people think more money equals more freedom (and how to overcome that thinking), and much more! The truth is, most people get into franchising to have freedom from what they had...
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How Ordinary Franchises Are Using AI To Help Their Franchisees
We've all seen the explosion of AI in recent months. There is lots of talk about how to use it, dos and don'ts, and all kinds people trying to figure out how to monetize it as quickly as possible. How is AI being used in franchising? That's where...
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Why All Business Owners Need To Partner, Contract, Or Hire Their Weaknesses w/ Roland Frasier
In this episode, Erik is joined by friend and mentor, Roland Frasier. Roland is a genius...for real. He is a serial entrepreneur who has founded, scaled, or sold over two dozen different businesses ranging from consumer products to live events to manufacturing companies with sales ranging from $3...
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Create Your Bucket List Life By Hiring A Second In Command w/ Cameron Herold
Today, Erik is joined by Cameron Herold, Founder of COO Alliance and The Second In Command Podcast. Cameron has a new book out called "The Second In Command" which is the guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing...
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The Pros and Cons of Bootstrapping vs. Raising Money (Same Brand, 2 Zees)
In this episode, Erik is joined by Peter Hansen and David Schuck. Both entrepreneurs are franchisees with Club Pilates and are growing rapidly but one is doing it by bootstrapping and the other is growing through private equity. The group discusses the pros and cons of bootstrapping a business versus...
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How Being On Undercover Billionaire Accelerated This Founder’s Launch
This week, Erik is joined by Matt Smith of Snooze Mattress Company (https://youtube.com/playlist?list=PLzt-ZLZTGysOWPBKfDrbvqQ4zBCsBoUp3) Matt talks about his experience on Undercover Billionaire and how it impacted his mindset and the launch of his business. He also shares key tips for franchisors when it comes to building a personal brand, effective marketing,...
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What To Do When The Economy Changes: Tips For Business Owners & Entrepreneurs
During shifting economic times, it is important for business owners to remain agile and adaptable. This means being open to new opportunities and considering different strategies for navigating the changing landscape. It is also important to stay informed about economic trends and developments, as well as the specific challenges and...
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How This Franchisee Bought 15+ Existing Locations Using Seller Financing
Today, Erik is joined by Brian Beers. Brian is an entrepreneur, podcast host, and Midas franchisee. Growing up in an entrepreneurial family that owned several Midas locations, Brian talks about how he has grown his influence through developing a personal brand and how that has helped him and his...
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How Does a Store in a Town of Less Than 7K Population Do This Much in Sales?
Today, Erik is joined by Magen Bynum, Founder, and CEO of @magnoliasoapandbathco3492 . Magen talks about her journey from founding a small soap & bath concept in a small town of 7,500 people to having over 30 locations. Magnolia Soap & Bath Co is quickly becoming a popular...
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Too Many Entrepreneurs Are Missing Out On These Tax-Effective Investing Strategies! 🤯
Erik is joined by @TomWheelwrightCPA to talk about his latest book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make" Tom talks about how to transform the way you think about building wealth by discovering tax-effective investing strategies that will fatten your wallet while making the...
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This Entrepreneur Revolutionized America’s Favorite Pastime! w/ Jesse Cole of The Savannah Bananas
On this special episode of Franchise Secrets, Erik was joined by Jesse Cole, owner of @The Savannah Bananas . Jesse shares how he and his wife self-funded The Savannah Bananas and began with over 1 million dollars in debt, to creating one of the most coveted teams in all of baseball.
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The Genius Reason This Franchisee Hired An Executive Business Coach (And Why You Should Too!)
Today, Erik is joined by multi-unit franchisee and co-founder of @Franchise Ramp , Peter Hansen, and his Executive Business Coach, Michael Anderson. In this special episode, we give you an inside look at the dynamics between a business coach and their clients and why having that relationship can completely change...
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The #1 Mistake Most New Franchisors Make (And How To Easily Avoid It)
Today, Erik is joined by Lane Fisher and Jeff Herr. Lane is a Franchise Attorney and co-creator of the Springboard Franchising Conference. Jeff is the co-founder of Front Street Equity Partners. Today, the trio discusses one of the most common mistakes emerging brands make and gives a simple...
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Building Franchisee-Centric Brands w/ Jeff Dudan
Today, Erik is joined by Homefront Brands Chairman and CEO @Jeff Dudan . Jeff is a franchise executive and founder of AdvantaClean, a national restoration and remediation business with 240 locations in 37 states, which was acquired in January of 2019.
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The Genius Reason This Emerging Franchisor Denied A New Franchisee
Today, Erik is joined by Emerging Franchisor and Mastermind member, Michael Reynolds, founder of @Mosquito Mike Franchising . Mike talks about his decision to not bring on a franchisee who had cash in hand and was ready to pull the trigger on buying a Mosquito Mike Franchise. His reasoning...
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Why This Ph.D. In Economics Hated Franchising & Now Can’t Get Enough Of It
Today, I am joined by my good friend, Joe Attia. Joe had a successful exit from Orange Theory Fitness and is now a KidStrong Franchisee. If you're a new franchisee or considering buying a franchise, this episode will be super valuable for you.
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Why the Franchise Industry Is Booming (And How You Can Profit From It)
Today, Erik is joined by Fran Dev & Lead Gen expert, Dan Claps. With a combined 30+ years of franchise experience, the pair talk about where franchising is headed, lead generation, content creation strategies, and even role-play as former consultants.
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The Largest Orange Theory Fitness Franchisee Shares Secret Sauce On Massive Growth & Life Balance
Today, Erik is joined by Jamie Weeks, The Largest Orange Theory Fitness Franchisee, and Founder of SweatHouz Infrared Sauna Studios. Jamie shares the secret sauce on how he had massive growth with Orange Theory, where your focus should be to be able to grow, what life balance looks like,...
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The EOS Advantage: Why Franchises are Switching to EOS
Today, Erik is joined by professional EOS implementer, @Justin Mink . What is EOS, you ask? EOS or the "Entrepreneurial Operating System" is a complete set of simple concepts and practical tools that have helped thousands of entrepreneurs worldwide get what they want from their businesses.
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The Playbook On Building Enterprise Value
Today, Erik is joined by Scott Frith, Chairman and CEO of @Happinest Brands. The pair outline the playbook for building enterprise value for brands, give tips and tricks for emerging brands looking to expand, and discuss partnering with a brand group such as Happinest for capital, infrastructure, and growth.
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Leases & Landlords: Real Estate Done Right For Franchisees & Franchisors
Today, Erik is joined by KEYSER founder and #1 Wall Street Journal Best-Selling Author, Jonathan Keyser to talk about the future of Real Estate for Franchisees & Franchisors. You've likely experienced changes in real estate during the pandemic, so I asked Jonathan to bring out his "Crystal Ball" and...
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How The IFA (International Franchise Association) Helps Franchisees & Franchisors
Today, Erik is joined by Paul Rocchio, Vice President of Development & Member Services of the IFA (International Franchise Association). Chances are, if you've been in or around franchising for any length of time, you've heard of the IFA...but what does it do for franchisees and franchisors?
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How To Grow A Massive Audience In A Short Amount Of Time
Today, Erik is joined by the Wolf of Franchises. The Wolf has a huge following on Twitter and a killer newsletter that crushes it in the franchise space. The pair talk about what it takes to grow a massive audience in a short amount of time and why franchisees and...
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Franchise Funding: The Complete Guide
Purchasing your first franchise can seem overwhelming...there are many decisions to make, and often, it's hard to know where to go for solid advice. When it comes to funding your franchise, you can end up wasting a lot of time, making a poor (and costly) decision, and even setting...
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We Talk Economy, Entrepreneurship, and Investing
Welcome to a special episode of Franchise Secrets. You might be familiar with today's guest, Justin Donald. Justin and I have become great friends over the last few years. I respect the heck out of him and always value his input, expertise, and friendship.
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Why This 45 year old Company Swears By Franchise Advisory Councils
Today, Erik is joined by Chem-Dry brand president, Ed Quinlan. If you don't know, Chem-Dry is a 45-year-old brand with over 3000 franchises. Ed lets our listeners in on the reason why Chem-Dry has been so successful and why the brand continues to go strong after 45 years. There...
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The Dangers of Building a Business Around Yourself
Today, Erik is joined by a friend and successful entrepreneur, Scott Abbott. Scott has grown and exited many businesses in and out of franchising so he knows a thing or two about how to scale correctly. The guys get into the nitty-gritty of what it looks like to take a...
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You’re Building Your Brand All Wrong: Here’s What You Should Do
Today Erik is joined by Gary De Jesus, Master of Brand Development, to talk about the dos and don'ts of branding. Erik and Gary walk through the misconceptions many (if not most) business owners have when it comes to marketing, branding, and brand development. To build a successful,...
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The One Franchise That Has an Unfair Advantage Over All the Rest
Today, Erik is joined by Butch Mogavero, Owner, and CEO of Boulder Designs & Border Magic. Both brands are part of Erik's portfolio brands--brands that he has equity, profit, and/or advisory shares in. Erik and Butch do a deep dive into why these brands have such a killer return while...
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How to Avoid Rookie Franchise Development Mistakes
Today Erik is joined by Jesse Hudson, Senior Director of Franchise Development at Franchise Fastlane. Erik and Jesse discuss the right way to implement Franchise Development--particularly when it comes to emerging brands. They also talk about potential red flags as well as good signs to look for as a franchise...
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The Cookie Brand That Is Blowing Up The Franchise World w/ Bennett Maxwell of Dirty Dough Cookies
Today Erik is joined by the founder of Dirty Dough, Bennett Maxwell. Dirty Dough is exploding in the franchise space. As a direct competitor to Crumbl Cookies, they have some interesting key differentiators that set them apart to successfully scale into a nationwide brand.
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From Redneck To Undercover Boss w/ Gary Findley
Today, Erik is joined by the Redneck CEO himself, Gary Findley. Erik and Gary talk about the mindset and methodology that took Gary on a journey of running his own businesses, serving as a franchise owner of multiple franchise brands, and ultimately becoming an executive to grow some of the...
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How To Make Your Money Work For You (Instead Of The Other Way Around)
There's no doubt Robert Kiyosaki's cashflow quadrant has helped me as an entrepreneur to have a tangible map to assess whether I was setting myself up to continue to trade my time for money (poor dad) or was on track to move into the quadrants that would allow my money...
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The Top 3 Ways To Remove Yourself From Your Business Quickly
In a follow-up to last week's episode, Erik gives you the Top 3 Ways to remove yourself from your business. “If you don’t have big dreams and goals, you’ll end up working for someone that does.” Have you heard that quote before? Here's a secret about that quote...
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3 Reasons To Step Out Of Your Business
In his book, The E-Myth, Michael Gerber coined the phrase "Work ON Your Business, Not IN It." Here's his full quote: “Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you...
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Why Early Retirement Sucks
Today, Erik is joined by a long-time friend, Entrepreneur, Franchise Ramp founder, and co-host of the Franchise Story Podcast, Brian Holmes. Brian talks about the changes in his life that led to early retirement, why it sucked, and why he came back into franchising guns ablaze.
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Integrators Vs. Visionaries w/ Casey Cavell
Are you a visionary or are you an integrator? If you've never asked yourself this question, it's time to start! Chances are, you're hindering yourself from scaling your business by: 1. Missing a clear vision if you're an integrator or 2. Getting stuck on the necessary steps to take to...
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How To “Get Off The X” with Jason Redman
When it comes to leadership, @Jason Redman knows what he's talking about. In today's Franchise Secrets Episode, I share Jason's inspiring presentation to the Franchise Tribe Mastermind SCALE members about how to be a student of leadership and how to "Get off the X."
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How the Father of Biohacking Combined Biology and Franchising w/ Dave Asprey
Over the last two decades Dave Asprey, “The Father of Biohacking”, has worked with world-renowned doctors, researchers, scientists, and global mavericks to uncover the latest, most innovative methods, techniques, and products for enhancing mental and physical performance. Dave has personally spent over $2 million taking control of his own biology...
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Living Abroad As A Franchisee
In this #FranchiseTribeSpotlight we are joined by Tribe Member, Ciaran Olsen. Ciaran Grew up in Vancouver, Canada. He spent 7 years as a social worker working with male youth still spends a lot of time volunteering doing this. He loves to travel, has a new family with a baby girl,...
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Franchise Secrets Facebook Group Q&A (Part 2)
Today, Erik dives into some of the top questions submitted by the Franchise Secrets Facebook Group members! Topics discussed in this episode: #ProfitSharing #Equity #SemiAbsentee Ownership #Absentee Ownership #BusinessInsurance and Much More! Join for FREE here: FranchiseSecretsGroup.com ⬅️
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The Advantages of Emerging Franchise Brands
Simply put: emerging brands have advantages and disadvantages. There are advantages for new franchisees in an emerging brand and there are also advantages for the #emerging #franchisors. In this video, Erik talks about those advantages from both perspectives. Join us next week for part 2 discussing the disadvantages of emerging...
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Answering The Top Franchise Secrets Facebook Group Questions
Today, Erik dives into some of the top questions submitted by group members in the Franchise Secrets Facebook Group! The Franchise Secrets Facebook Group has become a hub for helpful information for all things Franchising. The feedback people get is honest, helpful, and from multiple perspectives. If you're not a...
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The 10th Franchisee is Different than the 210th Franchisee
Today I talk to JT Thiessen with Budget Blinds. A very well established brand who is absolutely crushing it with happy successful franchisees JT said something that stopped me in my tracks: "The 10th franchisee is different than the 210th franchisee" It's true! ✔️ Their mindset is different ✔️ Their...
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How To Be The Best COO For Your Business w/ Cameron Herold
In this conversation, Cameron Herold gives some insane value about how to be the best COO for your business. 💪 This conversation was originally a session for the Franchise Tribe Mastermind (www.FranchiseTribe.com), but I wanted to release it publicly because Cameron always delivers so much value. Listeners of the Franchise...
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FRANCHISE TRIBE SPOTLIGHT: Chris Elmore w/ OrangeTheory Fitness & KidStrong
In this #FranchiseTribeSpotlight we are joined by Tribe Member, Chris Elmore. Chris had a successful career in the marketing/advertising agency world as a creative director for 18 years prior to getting bit by the entrepreneurial bug. 8 years ago he bought his first of two #OrangeTheoryFitness locations with a friend...
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How To Buy A Franchise: The Franchise Buying Process
Let's face it, you most likely clicked on this video because you are interested in a career change, getting out of the corporate rat race, or are just interested in what it would take to own your own business. Well, you've come to the right place! Before I continue, I...
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How I Learned To Shortcut The Path To Success Through Masterminds
The reason I'm so passionate about masterminds is that I have personally experienced the rapid growth that can come from asking the right questions in the right rooms. The bottom line is, masterminds give you access to people who are both where you want to be and where you have...
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The Franchisor’s Guide To Franchise Sales Organizations (FSOs)
I get so many questions from franchisors in the Franchise Secrets Facebook Group (FranchiseSecretsGroup.com) and my private clients about Franchise Sales Organizations (aka FSOs): ➡️ "What is an FSO?" ➡️ "Should I use an FSO?" ➡️ "When is the right time to use an FSO?" ➡️ "What value does an...
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Do Top Franchisees Follow The System?
What does it take to be a top franchisee? I posted in the Franchise Secrets Facebook Group (FranchiseSecrets.com/Facebook) about what top franchisees do to get to the top. The majority of the comments said "Just follow the system". Is that true? Well, @Ryan Casey certainly didn't think so!
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Passive Investing & Franchising with a Buffalo Wild Wings Franchisee
People often get into franchising with hopes of having a semi-absentee business that can support their lifestyle without taking away time. But sometimes this dream ends up being nothing more than an empty promise, and the franchisee becomes a slave to working in his or her own company rather than...
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Noodles & Company: Food, Franchising, QSRs & Fast Casual
A quick-service restaurant or #QSR is a popular choice for people who want to start their own business. A #franchise, or company owned by someone else instead of an individual owner like @McDonald's would be the way most successful fast food chains operate--so what makes them different from other franchises?...
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Franchise Validation Questions That Aren’t Obvious
For #franchisebuyers, validation is a process that can make or break whether you sign on the dotted line of the franchise agreement. Validation allows you to compare your expectations of a particular brand with the real-life experience of their current franchisees. In part 2 of our podcasts on #validation, I...
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6 Must Do’s Before You Start Validation
If you're interested in buying a #franchise, it's important to know all the facts about franchising before making your decision. Watch this video for some great tips on what you should do BEFORE buying a franchise! In Part 1 of 2 podcasts on validation, I share my 6 must do's...
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What’s Stealing Your Time? w/ @Craig Ballantyne
As entrepreneurs, we're always trying to optimize our time. There are so many hours in a week that you can work...let alone what you want to work!⏰ If you're like me, I'm sure you've tried planners, apps, and countless other ways to protect your time from unwanted distractions. The truth...
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SNEAK PEEK: Guerrilla Marketing Mastermind Session
Psst! I'm letting you in on a very valuable Franchise Tribe Mastermind session...???? Last month, the Franchise Tribe Mastermind had a killer session on Guerrilla Marketing. As a franchisee, localized marketing is SO valuable for brand awareness in your area. In this inside look into a Franchise Tribe Mastermind session,...
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How To Establish A Sales Culture In Your Franchise with Ryan Casey
Establishing a sales culture in your business is crucial for vitality and longevity. Healthy businesses have proven sales processes and resources for their employees. The same goes for franchises. Resources and training on sales are one huge value add that franchisors can make available for franchisees--and that franchisees can provide...
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The Crucial Marketing Tactics Most Franchisors Miss!
The marketing world is vast and can be overwhelming--particularly for emerging brands and franchisors. In an ever-changing digital space, how do you navigate the dos and don'ts of marketing? Have we got a show for you! ???? Graham Chapman of 919 Marketing chats with Erik about tactical marketing methods that...
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How To Retain Employees With Dane Espegard
Employee retention is a necessary and potentially frustrating area of discussion for franchisees, franchisors, or franchise managers. As a business owner, how do you retain good employees? Dane Espegard joins Erik to talk about the practical and tactical ways to retain employees by encouraging a culture where employees can achieve...
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Why Pay For Shortcuts? w/ Nik Blum
If you're a franchisee, chances are you have growth on your mind quite often! If only there were ways to shortcut the process...???? *SPOILER* There Are! ⬅️ Enter, Nik Blum! Nik is a Franchise Tribe Mastermind member, entrepreneur in Austin, Texas, and franchisee with RNR Tire Express. Nik joins Erik...
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Technology As A Differentiator with Dave Claflin of Fastest Labs
It is so important for a franchisor to be franchisee focused. A Franchisor is only as successful as his or her franchisees. Dave Claflin, Franchisor and CEO of Fastest Labs, joins Erik to talk about how incorporating technology has helped set-up his franchisees for success. Dave walks through how technology...
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I Want To Franchise My Business…Now What?
If you're an entrepreneur who wants to scale a business, chances are you've looked into franchising. Today Erik interviews Chris Conner, President of Franchise Marketing Systems to discuss the questions you need to ask before franchising a business. Today's episode will take you on a deep dive into what it...
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The Cameron Herold Interview That Blew Me Away
Have you ever had a conversation with someone that you keep coming back to? A conversation that provided you a ton of value? Well that's how our conversation went with Cameron Herold early on on the Franchise Story Podcast. That's why I decided to share it with you all!
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Behind The Scenes with First-Time Franchisor, The Carpet Chemist
What does it take to franchise a business? If you own a successful business, you've probably thought that a time or two. Franchising is a great option, but it's not easy. Successful franchise models are systematized and replicable and it takes a lot of work to get a business to...
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Favorite Parts of Top Episodes
In Episode 120 of Franchise Secrets, we take a look at some of our favorite parts of our top episodes! Check out these Gold Nuggets of wisdom from some of our top-tier guests! Have you joined our FREE Facebook Group yet? The Franchise Secrets Facebook group is the largest and...
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Working With Franchise Consultants
Franchise buyers! Should you be working with a Franchise Consultant? Erik dives into this question from his experience as a franchise consultant, franchisee, and franchisor. Before you start your buying process, there are some important questions you need to ask yourself! This episode will help you identify the things you...
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2-Time Great Food Truck Race Winner, Daniel Shemtob on Franchising
Erik welcomes Born From The Lime co-founder and 2-Time Great Food Truck Race Winner, Daniel Shemtob to the Franchise Secrets podcast to share his journey from food truck extraordinaire to Franchisor! Erik and Daniel talk about the progression of the business, Daniel's process in deciding to enter a partnership, what...
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Key Takeaways From Speakers at the Franchise Tribe Scale Mastermind
In this episode, I'm giving you unprecedented access to my takeaways from the latest Franchise Tribe Scale Mastermind event! There was so much value shared, it was hard to format into a bite-sized podcast! Enjoy this exclusive sneak peek!
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What Most People Won’t Tell You About Partnerships
So you want to go into business with someone? I'm not surprised. More and more people are starting their own businesses, so it's natural that there will be a lot of partnerships in the future. But before you start your partnership, make sure you know these three things: what type...
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Powerful Truths That Will Change Your Relationship With Money W/ David Meltzer
David Meltzer has seen the upside of having millions of dollars...and the downside. David speaks about the cycles of bad behavior that hold you back from having a healthy relationship with money. These powerful truths will help you change your relationship with money for good! To learn how to be...
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The Mind-Blowing Mastermind Session That Will Level-Up Your Hiring Game w/ Trey Powell
I love Trey Powell. He's a master recruiter, but he doesn't just recruit people to be employees. He recruits them to be an asset in his company and that's what I want for my team. That's why I was so excited when Trey agreed to speak to the Franchise Tribe...
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The Scalability Factor: Effective Hiring with Trey Powell
The hiring process is something most people don't think about until it's too late. And that's a problem because it can be the single most important thing you do for your company. In this video, I sit down with Trey Powell of Mosquito Joe to show you how to hire...
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A Franchisor’s Perspective on Evaluating Franchises with Shelly Sun
Erik is joined by Shelly Sun, CEO & Founder of BrightStar Care. Shelly talks about her journey of becoming a franchisor, outlining expert advice for business owners looking to scale their businesses through franchising as well as franchisees evaluating which franchisors to partner with. If you're on the fence about...
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The Right Way To Network With Justin Donald
You've heard it a million times; "It's not what you know, it's who you know." But how do you go about networking in the right way? Erik and Justin Donald share their dos and don'ts of networking. The truth is, there are right and wrong ways to network. The wrong...
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The Legacy Of A Family Franchise with Anne Huntington Sharma of Huntington Learning Center
Anne Huntington Sharma talks growing up in a franchising family: learning from her franchisor parents, pivoting during a national crisis, and the future of Huntington Learning Center. Anne Huntington Sharma is the President and a Board Member of Huntington Learning Center, the nation's leading tutoring and test prep provider. Anne...
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Franchising Mighty Dog Roofing, With Founder Jon Sabo
On this episode of the Franchise Secrets podcast, Erik is joined by another member of the Mighty Dog Roofing family -- founder Jon Sabo. The guys talk about the partnership between Mighty Dog Roofing and Horsepower Brands, why Jon chose Erik and Horsepower Brands and what sets them apart from...
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The 6 Essential Traits Of Successful Entrepreneurs With ‘Traction’ Author Gino Wickman
On this episode of the Franchise Secrets podcast, Erik is joined by Gino Wickman. You might know Gino as the author of “Traction” and the creator of the Entrepreneurial Operating System (EOS). His decades of experience offer an amazing insight into what makes a successful entrepreneur. Erik and Gino go...
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The Mighty Dog Roofing Franchise Journey With New Franchisee Chris Rahill
On this special episode of the Franchise Secrets podcast, Erik talks with one of Mighty Dog Roofing’s newest franchisees, Chris Rahill. In what will be a multi-part series, Erik and Chris will go through every step of the franchise process -- From discovery day and buying the franchise, and eventually...
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Talking Sales, Marketing, And Recruiting With Guest Tommy Mello Of A1 Garage Door Service
On this episode of the Franchise Secrets podcast, Erik is joined by Tommy Mello, the founder of A1 Garage Door Service and the host of the Home Service Expert podcast. Erik and Tommy do a deep dive into sales, marketing, and recruiting for service-based companies. While many business owners focus...
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Franchise Marketing: What Successful Marketing Looks Like
On this episode of the Franchise Secrets podcast, Erik is joined by Jennie Wolff, the chief marketing officer at Sola Salon Studios. Erik and Jennie discuss what makes a successful franchise marketing strategy. No matter your product or service, being creating and knowing some basics are all you need to...
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Using Business KPI Metrics To Hold People Accountable
On this episode of the Franchise Secrets podcast, Erik is joined by Mighty Dog Roofing co-founder and CFO, Tony Hulbert. Erik and Tony discuss everything to do with business KPI metrics and using them to hold people accountable. No matter what department, defining your KPIs and setting goals is the...
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VR Franchise And Supporting Franchisees With Robert Bruski Of CTRL V
On this episode of the Franchise Secrets podcast, Erik is joined by Robert Bruski, a co-founder of CTRL V to discuss VR franchising and how he’s building an emerging brand. Robert breaks down his experience going from working in the Canadian version of Wallstreet to creating a VR franchise, while...
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Talking Family Business With Jerel And Heather Tomasello
On this episode of the Franchise Secrets podcast, Erik is joined by Heather and Jerel Tomasello to talk about working with family in business. As a husband and wife pair, Heather and Jerel have reached big heights in the world of franchising. They’ve also had to deal with the difficulties...
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Finding The Best Emerging And Established Brands With Stan Friedman
On this episode of the Franchise Secrets podcast, Erik is joined by Stan Friedman to discuss how to find the best emerging and established brands. As a franchising veteran and high-level executive at several companies, Stan brings a wealth of experience to the table. Whether it’s finding the best emerging...
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Boutique Health And Fitness Franchise Opportunities With Nutrishop and Restore Franchisee Tim Jolicoeur
On this episode of the Franchise Secrets podcast, Erik is joined by Tim Jolicoeur to talk about his journey with Nutrishop and Restore fitness franchises. From his beginnings in the Marines and starting a flooring business to eventually opening Restore, Tim has found success through his passions Health and fitness...
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Building And Selling A Business With Bestselling Author John Warrillow
Erik is joined by John Warrillow on this episode of the Franchise Secrets podcast to talk about building and selling a business. The guys break down some of the myths and pitfalls about selling your business, all the things you need to be thinking about from the very start, and...
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Franchising And Shark Tank As A Mother Of 3 With Megan Reilly Of Tippi Toes
On this episode of the Franchise Secrets podcast, Erik is joined by Megan Reilly, the co-founder and COO of Tippi Toes Dance. Megan shares her experience running a business as a hands-on mother of three daughters, as well as appearing on Shark Tank. Appearing on Shark Tank isn’t a silver...
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Business Expansion During the Pandemic With Todd Bains
While the COVID-19 pandemic has impacted so many businesses around the country, now might be the perfect time to actually expand. With franchises hurting and possibly looking to get out, those thinking long-term have access to more affordable avenues of business expansion right now. Business expansion during a pandemic On...
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Self-Storage Investing With Michael Wagner
This episode of the Franchise Secrets podcast is all about self-storage investing. Erik is joined by Michael Wagner, creator of Storage Rebellion, to talk about his journey into the business and what he’s learned along the way. From finding the right deals to finding the money, Michael breaks down the...
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Starting A Franchise And Expanding Through Vertical Integration With Zackary Lease
On this episode of the Franchise Secrets Podcast, Erik is joined by Zackary Lease, owner of several Board & Brush franchise locations, to talk about his journey into franchising. Zack discusses how he went from selling things as a teen to co-owning a business with his father before jumping head-first...
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Learning From Past Mistakes And Surviving The Pandemic With Marcos Moura
Failure is not a bad thing, even if people believe it is. In fact, failure can be one of the quickest paths toward greater success if you learn from those mistakes. With many businesses and entrepreneurs struggling during the coronavirus pandemic, there are plenty of lessons to be learned for...
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Life Investing With Justin Donald
Investing doesn’t have to just be the stock market or million-dollar deals where your money is tied up for years. Lifestyle investor Justin Donald joins Erik Van Horn on The Franchise Secrets podcast to help you think about investing a little differently. Justin shares some of the low-risk investment principles...
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The Value Of Marketing On LinkedIn With Joshua B. Lee
On today’s episode of Franchise Secrets, I’m joined by LinkedIn marketing specialist, Joshua B. Lee. Josh shares his unique outlook on marketing and gives some tips and tricks to improve your marketing efforts on LinkedIn. Josh talks about some of the basic things you can do to improve your LinkedIn...
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End Of Year Chat With Brian Holmes Of Franchise Ramp
This episode of the Franchise Secrets podcast features special guest Brian Holmes, the co-host of the Franchise Story podcast and partner of FranchiseRamp. Erik and Brian talk about some of the things they’ve learned over the years they really wish they knew earlier, as well as what they want to...
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My Story From 1 To 12 Locations With Sola Salons
This week, Erik shares his personal story of growing and eventually selling his Sola Salons franchises. Things aren’t always easy or perfect and Erik’s story helps shed a light on some of the struggles and successes he had, as well as his takeaways from the experience. Whether it was learning...
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Answering Your Questions About Franchising
In this week’s episode of the Franchise Secrets podcast, Erik takes your questions. While so much of the advice on this show is around broader topics, many of you have excellent and specific questions in the private Franchise Secrets Facebook group that deserve to be answered. We covered topics such...
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Top 10 List – The Easiest Way to Benchmark with John Hewitt
In this very special episode of the Franchise Secrets podcast, Erik sits down with John Hewitt, co-founder of Jackson Hewitt and founder of Liberty Tax Service. Erik and John discuss their foolproof way to determine success and benchmark their franchises and franchisees: The top-10 list. Though it doesn’t necessarily need...
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Brand Review – Everbowl with Jeff Fenster
In this week’s episode of the Franchise Secrets podcast, Erik introduces a new format where he sits down with franchisors to get some insight into their business. This week, Erik is joined by Jeff Fenster, the founder and CEO of Everbowl. Jeff covers a bit of his background prior to...
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What Makes A Top-Performing Franchisee And How To Become One By Asking The Right Questions
Is your franchise underperforming, or do you want it to go to the next level? This week’s Franchise Secrets podcast is about becoming a top-performing franchisee by learning from others and asking the right questions from those doing better than you. Erik Van Horn discusses some of the lessons he...
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Combining Investor Visas And Franchising With Guest Patrick Findaro Of Visa Franchise
On this week’s episode of the Franchise Secrets podcast, we talk about investor visas and how that works with franchising, with guest and founder of Visa Franchise, Patrick Findaro. Whether it be with a preferred-return strategy, a long-term contract, or another type of arrangement, using an investor visa can be...
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Getting Started In Franchising: The Beginnings Of Mighty Dog Roofing
Erik’s partners, Zach Beutler and Josh Skolnick, join the Franchise Secrets podcast to talk about getting started in franchising and some insight into the Mighty Dog Roofing franchise. Whether you’re a budding franchisee or you’re becoming a franchisor, knowing what makes a successful franchise will allow you to be more...
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Business Networking: How I Grew My Network By Being Smart, Honest, And Caring
Erik Van Horn does a deep discussion about business networking in this week’s episode. Using his own experiences and insight, Erik shares some of his hard-earned tips and tricks to growing a business network and how best to leverage that when you need it. Having confidence and putting yourself out...
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Using Virtual Assistants To Grow Your Business And Save Time, With Guest Nathan Hirsch Of Outsource School
This episode of the Franchise Secrets podcast is all about virtual assistants. Erik talks with Nathan Hirsch of Outsource School about using virtual assistants as an affordable way to make your life easier and grow your business. As a business owner, there’s no reason for you to be spending your...
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How To Market Your Business Better and Smarter With Serial Entrepreneur, Master Marketer, and Investor Dan Fleyshman
The Franchise Secrets podcast has a special guest this week with entrepreneur and master marketer Dan Fleyshman. Dan is the youngest founder of a publicly-traded company in history, and he’s here to share his insight and experience with you. Dan gives you new ideas and techniques to improve your marketing...
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Building a Business Idea Into an Emerging Brand and Competitive Franchise, with Guest Franchisor Jeff Dudan
The Franchise Secrets Podcast sits down with guest Jeff Dudan to talk about his experience as a franchisor and his new book, “Discernment: The business athlete’s regimen for a great life through better decisions.” Jeff founded, built, operated, and eventually exited the leading national franchise AdvantaClean, giving him a wealth...
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How to Scale a Franchise and Franchise Tribe Mastermind Networking with Guest Stephen Vereb, Multi-Brand Franchisee
The Franchise Secrets Podcast returns this week with special guest Stephen Vereb, Massage Envy and Amazing Lash franchisee. Stephen takes us on a journey from being in real-estate and corporate banking to a multi-brand franchisee. It all started with a childhood friend, who gave Stephen a copy of “Rich Dad...
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Semi-Absentee Franchise Opportunities and Hands-Off Management with Guest Amy Hudson, Franchise Owner of The Exercise Coach
Today on the Franchise Secrets Podcast, we talk to Amy Hudson, proud franchise owner of The Exercise Coach in Eden Prairie, Minnesota. Amy discusses how she went from being a High School teacher to moving across the country for the right franchise opportunities. Anyone getting into franchising or already a...
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Surviving During a Pivoting Economy with guest Heidi Morrissey, CEO of Kitchen Tune-Up
Today, we invite Heidi Morrissey, president, and CEO of Kitchen Tune-Up out of South Dakota. As a franchise or small business owner, surviving and scaling your business is more important than ever in this pivoting environment and economy. Heidi is an experienced business owner with lots of tips and tricks...
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Understanding Service Based Business in Franchising with guest Michael Kaplan of Redhook Investments
Today, our goal is to have a greater understanding of service based businesses in franchising. Michael Kaplan, of Redhook Investments, discusses with Erik the topics of Service based franchising, expanding to other verticals, marketing, Buy/Sell Agreements, recession recession proof niches within service based industry and much more. Michael Kaplan is the...
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Franchising Advice from a QSR Viewpoint with guest Lucas Mitchell
Today, we get tactical, practical advice on franchising from a Quick Serve Restaurant (QSR) perspective. Lucas Mitchell, Owner of several Five Guys Restaurants, sits down with Erik to discuss researching and buying a QSR franchise, structuring an investment deal during COVID-19 and the challenges of finding the right people for...
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An Area Rep Perspective on Franchising and COVID-19 with Jeremy Bollington
Today, we dive into Jeremy Bollington’s journey of entrepreneurship and franchise ownership. We also talk about team leadership, the importance of communication, opportunities post-COVID, being second to market, and much more. Jeremy is a multi-franchise partner and area representative for Blo Blow Dry Bar and Waxing the City, based out...
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Strategic Leadership with Author and Educator Christy Wilson Delk
On this week's podcast we talk with author, educator and former franchise owner, Christy Wilson Delk. This episode is packed with tips and advice for strategic leadership and "what to do when bad things happen". Christy Wilson Delk was a 15-year franchise owner, well-known speaker, author of Adventures in Franchise Ownership,...
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Rich Dad Poor Dad Franchising with Robert Kiyosaki
On today’s episode of Franchise Secrets, I’m talking to a personal idol of mine: Robert Kiyosaki. Robert’s #1 best-selling Finance book “Rich Dad, Poor Dad,” changed my way of thinking, and my life as an entrepreneur. He joins us today to discuss how to shift our thinking and train ourselves...
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New Franchisor Pitfalls with Klaus Grimm of K&KG Investments
Tune into this week's podcast as we take another look at the franchisee to franchisor journey. This episode is packed with tips and advice with Klaus Grimm of K&KG Investments, on the topics of diversifying your portfolio, new franchisor pitfalls and market predictions. Klaus is an experienced business leader and...
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Improving the Customer Experience with guest Scott Abbott of ProNexis
Tune into this week's podcast as we dive into the customer experience. This episode is packed with tips and advice with Scott Abbott, CEO of ProNexis, on the topics of first interaction, paid leads for home services and piloting call centers as a franchisee. Scott is a respected entrepreneur from...
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From Franchisee to Franchisor with guest Tim Swackhammer of Mold Medics
Tune into this week's podcast as we dive into the journey of taking your business to a franchise. This episode is packed with tips and advice with Tim Swackhammer, franchise owner of Mold Medics. Tim owns Mold Medics in Pittsburgh, PA which he has turned from a mom and pops...
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Learning Sales for Franchising with guest Ryan Casey of OrangeTheory.mp3
Tune into this week's podcast as we talk sales. We dive into the sales process packed with tips and advice with Ryan Casey, franchise owner of OrangeTheory Fitness. Ryan opened an Orangetheory Fitness Studio in Bothell, WA which finished top 10 in Orangetheory's history at the time for opening members....
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The Wealth vs Income Game with guest Krisstina Wise of Wealthy Wealthy
Tune into this week's podcast as we talk money. We dive into wealth vs income with Krisstina Wise, founder of Wealthy Wealthy. Krisstina Wise is a real estate mogul, Millionaire Coach, and creator of several multi-million dollar businesses including Goodlife Luxury, The Paperless Agent and most recently, Wealthy Wealthy. She...
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Marketing Your Franchise with guest Alex Hormozi of Gym Launch Secrets
On this week's podcast we discuss marketing for franchises with Alex Hormozi, founder of Gym Launch Secrets. Topics for discussion include the evolution of Gym Launch Secrets, learning to market as a franchisee and his path to teaching franchise growth. Tune in to hear this incredibly valuable information.
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All Things Franchising with guest Tom Rypma of 1-800-Got-Junk?
Today on the podcast we discuss all things franchising with Tom Rypma, 1-800-Got-Junk? franchisee. Topics for discussion include growing to $85 million budget in a service based business, the systems used for running his big empire and business during COVID-19. Tune in to hear this incredibly valuable information.
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Data Management in Franchise Systems with guest Christian Pillat of Transitiv
Today on the podcast we have an interesting discussion with Christian Pillat on his company, Transitiv, and the topics of data management and franchising. Christian loves transforming disruptive ideas into actionable business strategies. At Transitiv, they give brands unique insight into their customers through their Customer Data Platform. By identifying your...
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Creating a Community with Brad Hart, founder of Making More Marbles
Today on the podcast we have an Interview/Q&A with Brad Hart discussing masterminds and building a community. With 20 years as an entrepreneur and 16 years managing wealth under his belt, Brad is committed to helping entrepreneurs and investors reach their full potential, so they can focus on solving the...
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Mindset, Sales and Business during Covid-19 with Michael Bernoff, founder of the Human Institute
Today on the podcast we have an Interview/Q&A with Michael Bernoff hitting topics about mindset, sales, and things to be doing now in your business during COVID-19. Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly...
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The Pre and Post COVID 19 Landscape of Fitness and Beauty locations with Mike Arce of Loud Rumor
Today Mike Arce is on the podcast to talk about the landscape of fitness and beauty locations before, during and after COVID-19. Mike, is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms. Mike is also the host...
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