CATEGORIES: Business, Franchising

Empowering Women Inside and Out: How Melanie Richards Disrupted the Spray Tanning Industry

Spray tanning is a booming business with no sign of slowing down. An important step to starting a spray tan business is determining what spray tan solution you'd like to provide clients. That solution is what separates goGLOW from other spray tanning services. As Melanie Richards would say, “It's not a 'spray tan'; it's a goGLOW.”

Melanie's path to the beauty industry has been anything but glamorous. Her mother had Melanie and her sister at a very young age. Her mother’s tenacity and dedication to being a present and responsible parent while also putting herself through college inspired a similar determination in Melanie. Her story is a testament to the power of perseverance and the desire to make a difference.

Discover how she found her calling and created a unique niche in the beauty industry, all while carrying her family's values of service and compassion. Join us in today's episode of Franchise Secrets as we delve into Melanie's inspiring journey and her mission to empower women from all walks of life. 

Franchisors and franchisees can get valuable lessons from Melanie–from making your brand unique to establishing high standards to having an excellent company culture that makes people love working at goGLOW!


“I think the best leaders know what they don't know.” - Melanie Richards


In This Episode:

- Discover Melanie's story and the events that brought her to where she is today

- Melanie talks about getting kicked out of Sola Salon

- What makes goGLOW different, and why Melanie decided to create her equipment line and skincare line 

- Why people love working at goGLOW

- What does the team structure look like at goGLOW's Chicago location?

- Is your skin safe with your current skincare products?

- Melanie shares her lessons learned from the franchising process and partnering with Front Street Equity Partners

- Who would make a great franchisee for goGLOW? 

- What makes an excellent manager?

- How Melanie maintains an excellent relationship with her employees

And more!



- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 


Connect with Melanie Richards:

- Website - https://www.goglow.co/

- LinkedIn - https://www.linkedin.com/in/melanie-richards-a492207/

- Instagram - https://www.instagram.com/_goglow/ 


Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium


Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Subscribe to Franchise Secrets on:


Empowering Women Inside and Out: How Melanie Richards Disrupted the Spray Tanning Industry