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CATEGORIES: Business, Franchising
What does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOW’s unique employee model, top-tier customer experience, and operational efficiency are setting the standard in the beauty franchise space.
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Listen in as Tori reveals how goGLOW is rewriting the playbook for franchise growth, empowering employees, and delivering unmatched service. Discover the secrets behind goGLOW’s high Net Promoter Score, its flexible workforce model, and why it’s attracting passionate entrepreneurs looking for a scalable and innovative franchise concept.
Ready to learn how to build a franchise that customers love, and employees thrive in? Hit play now and uncover the strategies behind goGLOW’s success!
“Let the special sauce be how you treat employees–not necessarily rewriting the playbooks." ~ Tori Johnston
In This Episode:
- When and why founders bring in a brand president
- How Tori discovered goGLOW and what attracted her to it
- Front Street Equity Partners role in finding the best person for the job
- Transitioning from CMO to Brand President: lessons learned
- SoulCycle’s influence on Tori’s customer experience strategy
- goGLOW’s employee model and its franchisee benefits
- Why buyers should assess the employee model in franchises
- How treating employees well drives franchise success
Resources:
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Connect with Tori Johnston:
🌐 Website
Connect with Erik Van Horn:
🌐 Website
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
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