We've all seen the explosion of AI in recent months.
There is lots of talk about how to use it, dos and don'ts, and all kinds people trying to figure out how to monetize it as quickly as possible.
How is AI being used in franchising?
That's where my friend @bennettmaxwell6367 comes in.
Many of you know that Bennett has been crushing it as the franchisor of @dirtydough cookies, but you may not know about the steps he is taking to implement AI tech into his process to put money back into the pockets of his franchisees.
In this episode, Bennett and Mike Norton join me to talk about the creative strategies they are using to put AI technology into Dirty Dough's processes to cut costs and ultimately foster a culture of happy franchisees.
If you're a franchisor looking to implement AI into your brand, this episode is sure to spark some great ideas!
If you're a franchisee wondering how AI could help your franchisor, this will be a great episode for you too!
Enjoy the show!
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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.