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CATEGORIES: Business, Franchising
Are you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing hair removal industry.
Hello Sugar stands out with its unique sugar waxing technique and unwavering commitment to exceptional customer service. With consumer demand for safe, effective, and convenient hair removal solutions on the rise, Hello Sugar is poised for continued success.
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Learn about the comprehensive strategies that drive Hello Sugar's success and how the brand supports its franchisees to thrive. Discover the unique advantages of investing in Hello Sugar and why it could be the perfect fit for your franchise aspirations.
“Of the hundred dollars that comes into the franchisee, how much revenue capture happens at the franchisor level? And really, we want that to be as high as possible, not just for franchisors but for franchisees. Because my thing is, I do not ask for anything from a franchisee unless it's making them more money to deal with us than to do it elsewhere.” - Brigham Dallas
In This Episode:
- Brigham's journey to founding Hello Sugar
- What sets Brigham and Hello Sugar apart?
- Leveraging AI for business growth
- Hello Sugar's top 3 services and the most profitable model
- Key considerations for franchisors
- Marketing strategies to boost franchisee revenue
- Unique aspects of Hello Sugar's marketing approach
Resources:
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Connect with Brigham Dallas:
🌐 Website
Connect with Erik Van Horn:
🌐 Website
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
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