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CATEGORIES: Business, Franchising
New beginnings are worth celebrating, so it’s not uncommon for new businesses or franchisees to hold a grand opening event. Whether it’s your first franchise or your 10th, the grand opening is an exciting milestone that must be carefully planned.
In this conversation, Brooke Budke, a fractional Chief Marketing Officer (CMO) and founder of Momentum Brands, discusses the importance of grand openings in franchise businesses. She emphasizes the need for a well-planned and executed grand opening strategy, including capturing leads and building a database of customers for long-term success.
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Brooke also highlights the significance of grassroots marketing and community engagement in driving brand awareness and customer acquisition. She provides practical advice for franchisees in systems with limited marketing support and emphasizes the importance of effective communication between franchisors and franchisees.
Overall, Brooke emphasizes the value of progress and continuous improvement in business and personal life.
Join Erik and Brooke for an engaging conversation on the secrets to a successful launch!
“You can write the best-laid plan, and then if you can't communicate it with your franchisees, it's just not gonna work... I think that's the beauty and the beast of franchising.” - Brooke Budke
In This Episode:
- Who is Brooke Budke?
- The importance of grand openings
- Distinguishing between soft openings and grand openings
- Capturing leads and building a database
- Grassroots marketing and community engagement
- Factors influencing grand opening success
- Effective communication between Franchisors and Franchisees
- Advice for Franchisees in systems with limited marketing support
- Building momentum and progress in business and life
Resources:
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Connect with Brooke Budke:
Connect with Erik Van Horn:
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Erik Van Horn is a franchising specialist and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
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