The 10th Franchisee is Different than the 210th Franchisee

Today I talk to JT Thiessen with Budget Blinds. A very well established brand who is absolutely crushing it with happy successful franchisees

JT said something that stopped me in my tracks:

"The 10th franchisee is different than the 210th franchisee"

It's true!

✔️ Their mindset is different

✔️ Their experience is different

✔️ They're a different buyer

It's important to understand this! When you're buying a franchise, you're obviously going to have a different experience depending on what kind of brand you buy, but you're also going to have a different experience whether you buy an emerging brand or an established brand.

As a brand grows, they inevitably start to delegate parts of the business so they can scale. For this reason, you may have a different experience than a franchisee who purchased the same brand with it was emerging.

You may:

-have less direct access to the founder

-have an onboarding process that looks different than what early franchisees experienced

-have access to vendors right away that early franchisees didn't have until later

-and more!

These are things to keep in mind when you're validating with Franchisees.

Let's dive in!


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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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