Today, Erik is joined by the Wolf of Franchises.
The Wolf has a huge following on Twitter and a killer newsletter that crushes it in the franchise space.
The pair talk about what it takes to grow a massive audience in a short amount of time and why franchisees and franchisors should be positioning themselves as experts in their industries through personal branding and mass communication.
Enjoy today’s episode of Franchise Secrets!
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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.