From Redneck To Undercover Boss w/ Gary Findley

Today, Erik is joined by the Redneck CEO himself, Gary Findley.

Erik and Gary talk about the mindset and methodology that took Gary on a journey of running his own businesses, serving as a franchise owner of multiple franchise brands, and ultimately becoming an executive to grow some of the largest franchise networks across the country and around the world.

Gary recently released his book "The Redneck CEO" which takes readers through his own business journey, from making millions to losing it all and starting over, all while staying true to his principles for success: integrity, faith, and hard work.

Gary recently appeared on  Undercover Boss  in his business Restoration1. You can check out the episode on CBS  here: https://www.cbs.com/shows/video/Y9K7jbbSJPIP2bUN47OVF8mgJ7O7nCXa/

Enjoy this episode of  Franchise Secrets !

With over 30 years of experience helping new and seasoned entrepreneurs award more than 10,000 franchise locations worldwide, Gary Findley is a master at business development. Today he serves as the CEO of Stellar Brands, an umbrella company uniting Restoration 1, bluefrog Plumbing + Drain, The Driveway Company, Softroc, and potential future acquisitions under one multi-branded service organization. Together, they include more than 350 franchise locations across the U.S. and Canada. In addition to these home service brands, the Stellar Brands platform also includes FranXperts, a leading franchise consulting and development company.

Gary also serves as operating partner of franchising and home services for MPK Equity Partners, the private investment firm over Stellar Brands whose principals have invested in, founded or run nearly 100 companies with an aggregate transactional value approaching $10 billion. And he was appointed to the Advisory Board for the Titus Center for Franchising at Palm Beach Atlantic University.

As the self-proclaimed “Redneck CEO,” Gary credits growing up in the small, rural town of Axtell, Texas, for instilling his strong work ethic and unshakeable faith, the keys that have carried him through life. That foundation fed his entrepreneurial drive and led to running his own businesses, serving as a franchise owner of multiple franchise brands, and ultimately becoming an executive to grow some of the largest franchise networks across the country and around the world.

From 2008 to 2013, Gary was the chief operating officer of Snap Fitness, a global franchise brand with over 1,200 locations. Before that, Gary served as the founder and CEO of The Findley Group, an award-winning franchise development company that helped launch and grow more than a dozen brands. Prior to starting The Findley Group, Gary was president of Curves, a women’s fitness franchise where he led franchise development efforts and grew the system to more than 8,000 locations in eight years. Gary began his career at The Dwyer Group (now Neighborly) where he was vice president of franchise sales for Rainbow International.

Gary is the author of The Redneck CEO, a book that details his business journey and his principles for success.


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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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