Episode 3


Joe Mathews’ 3 Eras of Franchising, pt. 1

Franchising veteran Joe Mathews can see into the future. At least that would help explain why he knows so much about where franchisors are headed…

As just the 40th employee at Subway, Joe played a key role in the rapid expansion of the restaurant from 400 locations to 3,000 in only 3 years! His tremendous success, both at Subway and beyond, has earned him credibility as one of the prominent thought leaders in franchising.

In part 1 of this interview, Joe and I talk about brand genius, what franchisors should be doing, and the three eras of franchising. Trust me, you’re going to want to listen.

What we talk about:

  • Subway’s surge across the nation
  • Invention, innovation, and replication
  • Entrepreneurs’ self-limiting beliefs
  • Consumer facing vs. franchising business models
  • Where are we today
  • The 4 inflection points of reinvention
  • The Peter Principle


What we mention:

  • Street Smart Franchising, by Joe Mathews
  • Iconic Franchising, by Joe Mathews (coming soon)
  • Subway
  • Blimpie
  • McDonald’s
  • 7-11
  • Five Guys
  • Dunkin’ Donuts
  • Fred Deluca
  • Ray Kroc
  • William Rosenberg
  • Elon Musk
  • The Entrepreneur’s Source
  • Franchise Performance Group
  • FranData
  • FranConnect

Subscribe to Franchise Secrets on: