CATEGORIES: Business, Franchising
CATEGORIES: Business, Franchising
For as long as anyone can remember, storytelling has been used to share information and make meaningful connections. But how can storytelling showcase your brand story and grow your business?
Many people in the franchising world are missing out on a critical aspect of storytelling. Today’s consumers want more than superb products and services that improve their lives. They want to feel personally connected to the brands they buy from, and video storytelling is the key to giving it to them.
If you want to know more about franchise development storytelling, the power of emotion in marketing videos, why those cheesy animated 2D videos and explainer videos do nothing, and why painting a picture of a better life is the key to getting franchise prospects to respond to you, you're in the right place.
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So join Erik and his guest, Trevor Rappleye, the Founder, CEO, and Chief Storyteller of FranchiseFilming, as they discuss mastering brand storytelling and capturing “franchise-focused videos with an innovative twist.”
Trevor fell in love with filming when he was 13 and has captured over 300 weddings. He took that emotional passion and put it into franchising in 2020.
FranchiseFilming is a franchise marketing company that helps franchisors win more franchisees by using a specialized process of validation videos, stories, and emotions to nurture potential franchisees to a winning opportunity!
Whether you're a franchisee or a franchisor, today's episode of Franchise Secrets will benefit you.
“No matter how good you are at speaking, visitors get bored at people talking. So you want to visually show it.” - Trevor Rappleye
In This Episode:
- What Trevor envisions for the Franchise Masters
- How Trevor got into video storytelling
- Filming with your iPhone vs. higher quality filming
- What goes into making an excellent brand video?
- Why is a hook important in video storytelling?
- How to get people to watch your video
- Why emotional responses are critical to capture on videos
- What makes people invest in a brand?
- The impact of consumer testimonials
- How to work with Trevor and his team
- Should you hire an internal videographer?
- Video content that emerging brands must have
- Brands with unique video storytelling
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Connect with Trevor Rappleye:
Connect with Erik Van Horn:
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.