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CATEGORIES: Business, Franchising
What does it take to turn a passion for pickleball into a thriving franchise?
In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport.
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You’ll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is essential to scaling your brand. Jorge and Austin also offer valuable advice on overcoming sponsorship and partnership obstacles.
With their diverse backgrounds and complementary skills, this dynamic duo demonstrates the power of collaboration and vision in achieving franchise success. Whether you’re just starting or looking to scale, this episode is packed with insights on how to grow your business, attract the right partners, and create a lasting brand. Tune in now!
“I don't believe that problems are a thing—you just have to find the solution. I don't believe in losing or failure—I believe in learning. Me and Jorge like to move fast and make solutions and test things out and beta test stuff. We don't have a fear that something may not work. We don't like to overanalyze. We'd like to try it out and see how it goes, and then we can make adjustments and changes." ~ Austin Wood
In This Episode:
– What is DUPR in pickleball?
– Why franchise pickleball? Jorge and Austin’s challenges
– Why branding matters when launching a business
– Growing your franchise with friends and family
– Attracting franchisees through events
– Overcoming challenges with partnerships and sponsorships
– Strengths and weaknesses of Jorge and Austin as partners
– The benefits of hiring key personnel
– Jorge and Austin’s partnership advice
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
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🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Connect with Jorge and Austin at The Picklr:
🌐 Website
Connect with Erik Van Horn:
🌐 Website
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
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