CATEGORIES: Business, Franchising

Boosting Enterprise Value: Insider Tips for New Franchisors With Bobby Brennan and Jeff Herr

Are you looking to skyrocket your enterprise value and attract top-tier franchisees? Join Erik on this enlightening episode as he sits down with industry experts Bobby Brennan and Jeff Herr–his partners from Front Street Equity Partners. With their unparalleled experience in franchising, they unveil invaluable insights that every new franchisor needs to know, specifically the three big buckets in franchising. They also discuss what franchisees need to consider before buying a franchise. 

Bobby Brennan brings over a decade of franchise experience as an operator. He also helped build one of the top franchise development teams in the country, awarding over 1,650 territories since 2018. Bobby jumped into franchising immediately after graduating during the 2008 recession and hasn't looked back. He was part of the largest franchisee group in Complete Nutrition that owned over 50 locations across the country and then transitioned to a startup company, Franchise Fastlane, as one of their first development hires, helping propel the company to a perennial powerhouse franchise development company. 

Jeff Herr is the Co-Founder & Managing Director at Front Street Equity Partners. He is an accomplished entrepreneur with many interests, including franchising, financial services, consulting, and administrative outsourcing. Jeff is a returning guest, and he has always been generous in sharing valuable information that benefits both franchisors and franchisees.

Discover the strategic steps to increase your enterprise value, from building a robust business model to establishing a compelling brand identity. Don't miss out on this exclusive opportunity to revolutionize your franchising journey. Tune in now and take your franchise to new heights!


“As a franchisor, you need to be obsessed with franchisees' success—profitability success, and doing everything you can to make them successful, especially if you're a new franchisor.” - Bobby Brennan


“You're an expert at what you do in your bubble, to the point where you believe you have a proven model that others can follow and make happen as a franchisee.” - Jeff Herr


In This Episode:

- Meet Bobby Brennan and Jeff Herr of Front Street Equity Partners

- Behind the scenes on the challenges and decisions faced by relatively new brands as they consider franchising their businesses

- What a prospective franchisee should consider when looking at brands to invest in

- What emerging brands should know about the sales process

- Three buckets to franchising and tips for new franchisors to help increase their enterprise value and attract franchisees

And more!



- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com 

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com 

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com 

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 


Connect with Bobby Brennan:

- Website - https://www.frontstreetep.com/

- LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/


Connect with Jeff Herr:

- Website - https://www.frontstreetep.com/

- LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/


Connect with Erik Van Horn:

- Website 

- Instagram 

- Facebook 

- Facebook Group 

- LinkedIn

- YouTube

- Medium


Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Subscribe to Franchise Secrets on:


Boosting Enterprise Value: Insider Tips for New Franchisors With Bobby Brennan and Jeff Herr