CATEGORIES: Franchising

Why Investing in People is Key to Salem Najjar’s Success with Tropical Smoothie Cafe

Have you ever wondered what it takes to become a successful franchise owner? While financial acumen is undoubtedly a valuable asset, there are other crucial qualities that make a franchise owner stand out, such as building strong relationships with customers and employees.

In this week's episode of the Franchise Secrets Podcast, Erik sits down with Salem Najjar, a visionary entrepreneur and CEO of SERVE Hospitality Group, which owns one of the largest franchise portfolios of Tropical Smoothie Cafe. With an impressive 21 franchises in Wisconsin, Illinois, and Michigan, Salem shares his secrets to success with Erik.

Salem's background as a CPA is the foundation of his financial expertise, which has helped propel his ventures to new heights. However, there's much more to Salem's success than his financial acumen.

He discusses his franchising journey and explains why he partnered with Tropical Smoothie Cafe. Salem also reveals the key ingredients that have enabled his restaurants to flourish, leaving listeners with invaluable insights into what it takes to thrive in the competitive world of franchise ownership.

Tune in now to discover the secrets of Salem's success!

We know if we take care of our employees, they'll take care of the customers.”  - Salem Najjar

In This Episode:

- The three criteria Salem uses when evaluating brands

- Salem reveals his leadership team breakdown

- Can you be money-driven and people-driven at the same time?

- How to let go and stop having your hands on everything

- What things can break down when scaling?

- Ensuring sustainable cash flow while growing enterprise value

- How to grow with the current economic climate

- Culture framework simplified

Books Mentioned:

- Traction by Gino Wickman - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

- Your Next Five Moves by Patrick Bet-David - https://www.amazon.com/Your-Next-Five-Moves-Business/dp/1982154802



- Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com

- Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com

- Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com

- Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

- Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Salem Najjar:

- Website - https://servehg.com/


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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Why Investing in People is Key to Salem Najjar's Success with Tropical Smoothie Cafe