CATEGORIES: Business, Franchising

The goGLOW Mindset to Driving Franchise Revenue and Growth With Melanie Richards

Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth. 


Mel highlights the indispensable role of a rockstar second in command and what it truly takes to support your franchisees beyond the spotlight. Discover the behind-the-scenes efforts that keep the franchise machine running smoothly and learn practical strategies to nurture and expand your franchise family.


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As a lifelong beauty enthusiast, Mel's sensitivity to women from all backgrounds and walks of life equipped her to flourish in the beauty world. When beauty school graduation rolled around, a celebratory trip to Mexico spurred a grand idea in her mind.

In preparation for her vacation, Mel searched the area for the best spray tan at the most affordable price. She quickly realized there was a need for this type of service, so why not be the person to fill it? And that was the beginning of her exciting journey as a business owner.


If you're ready to turn your vision into a thriving franchise, this episode is a must-listen. Tune in to uncover the secrets of successful franchising and take your brand to new heights!


“We're making sure that whoever walks on this ground that we are building, that it's solid and that they can count on it because it's a huge responsibility. You should take your responsibility of being a franchisor very seriously, and that's what I do.” - Melanie Richards


In This Episode:

- Why is branding so crucial for Mel?

- Why is it important for a founder to have a rockstar second in command?

- What is it like to partner with Front Street Equity Partners and get support in the trenches?

- What mindset must a founder have to drive revenue growth?

- What contributed to goGLOW's rocketship growth?

- What makes Mel nervous as she gears up for the next 12 months?

- Are pop-up events helpful for the salon suite and beauty industry?

- Mel's valuable advice for brands who want to franchise their business

- How many hours did Mel work while building her business?



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Connect with Melanie Richards:

💼 LinkedIn 

🌐 Website 


Connect with Erik Van Horn:

🌐 Website 

📷 Instagram 

👍 Facebook 

💼 LinkedIn 


Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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The goGLOW Mindset to Driving Franchise Revenue and Growth With Melanie Richards