Simply put: emerging brands have advantages and disadvantages.
There are advantages for new franchisees in an emerging brand and there are also advantages for the #emerging #franchisors.
In this video, Erik talks about those advantages from both perspectives. Join us next week for part 2 discussing the disadvantages of emerging brands!
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The feedback people get is honest, helpful, and from multiple perspectives. If you're not a part of the group, you need to be! It's the largest and most helpful group in franchising.
With over 2k members and growing daily, the conversations are super valuable with input from franchisors, franchisees, franchise consultants, franchise attorneys, vendors, and much more!
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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.