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CATEGORIES: Business, Franchising
Thinking about franchising your business? Before taking the leap, you must know if your business is ready.
In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business.
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From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If you’ve ever wondered whether franchising could be the key to explosive growth, this episode is for you.
Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where they’ll cover the remaining questions. Don’t miss this opportunity to learn from industry pros!
Catch the full episode and start assessing your franchising potential today!
“People want to work for a brand, maybe at a lesser income, because they have an affinity to that company—that's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else."~ Jeff Herr
In This Episode:
– Is your value proposition unique?
– Are your systems easily transferrable?
– Why embrace continuous improvement for your brand?
– How strong is your brand, and are you ready to invest in it?
– What is strategic defensibility?
– Do you have demand in multiple markets?
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190
Connect with Jeff Herr:
🌐 Website
Connect with Erik Van Horn:
🌐 Website
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
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