How to Use AI to Grow Your Franchise

Most business owners are using AI—but very few are using it to actually think better.

Geoff breaks down the CRIT framework for getting better results from AI, why most people are using AI to optimize low-value work, and how the 80/20 principle can help leaders focus AI on the decisions that actually drive growth.

You’ll also hear how Geoff uses AI to analyze financials, challenge his thinking, identify blind spots, and even build an AI-powered CFO. Plus, he explains why much of the hype around AI agents misses the bigger opportunity for business owners.

AI shouldn’t just help you write emails faster. It should help you become a better leader.

If you’re a franchise owner, entrepreneur, or business leader trying to turn AI into a real competitive advantage, this episode will show you where to start.

Timestamps:
00:00 Why Most Leaders Are Using AI Wrong
05:34 AI Adoption Isn’t the Goal
08:24 The CRIT Framework for Better AI Results
14:58 Use AI as a Thought Partner, Not an Assistant
18:46 How Geoff Built an AI CFO
22:33 Finding the Lead Domino With AI
30:53 The Truth About AI Agents
35:12 Using the 80/20 Rule With AI
55:07 Turn Your Strengths Into Superpowers With AI
57:13 Connecting AI to Your Business Data

Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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#AI #BusinessLeadership #Franchising