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CATEGORIES: Business, Franchising
As you begin your journey into franchising, chances are you will travel along the path many franchisors and franchisees have experienced. For some, it can be a fantastic journey. However, others get frustrated and decide that franchising is not for them.
Franchisees go through different stages in their relationship with a franchisor. Franchisors should understand and communicate with franchisees at each stage.
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On the other hand, franchisees may feel a sense of independence and desire for freedom, but it is important to recognize the value of the franchise system. The ultimate goal is to reach the 'We Stage,' where franchisees and franchisors work together for mutual success.
Some of you are doing it right, and some of you need to understand what happens in each stage so you can work toward getting to the next stage.
Today's conversation between Erik and Jeff explores the six stages of franchisee-franchisor relationships, from the initial excitement and optimism to the eventual realization of the importance of working together.
“Anything in this life is definitely more fun doing it with other people. That is literally a human connection. Yes, there's a sense of achievement when you do something on your own, by yourself, and nobody helps you. But it's never as rewarding as going through life with a partner, a friend, a business associate, or a franchisor and doing it together, where you can hug and high-five. That's what it's all about.” - Jeff Herr
In This Episode:
- What can you expect during the Glee Stage?
- What happens during the Fee Stage?
- How do franchisees feel during the Me Stage?
- Why is being stuck in the Free Stage not an excellent place to be?
- Why is it fun to be in the See Stage?
- What happens when you reach the We Stage?
Resources:
🌐 Consult with Erik: https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
🌐 The Franchise E-Factor by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/
Connect with Jeff Herr:
🌐 Website
Connect with Erik Van Horn:
🌐 Website
Erik Van Horn is a franchising specialist and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
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