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CATEGORIES: Business, Franchising
What they don’t teach you at Wharton could be the key to building the next big beauty brand. In today’s episode, Erik Van Horn welcomes Adam Ross, former CEO of Heyday and current partner at Front Street Equity Partners.
Adam shares invaluable insights from his journey, transitioning from banking to entrepreneurship, leveraging his MBA from Wharton, and scaling Heyday into a beauty powerhouse. He dives into why beauty is still one of the biggest white spaces in the US and why brands like goGLOW might be the next success story. Adam discusses building brand leaders, trust between franchisees and franchisors, and the importance of strategic partnerships in franchise growth.
Tune in for a masterclass on franchising, brand-building, and the future of the beauty industry!
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“To be successful, you've got to come up with a product that is unique and meaningfully different than anything that's out there. And I think you've got to complement that with a brand that is also quite differentiated and has different pillars and legs versus anything else that's out there in the category." ~ Adam Ross
In This Episode:
- Adam's shift from banking to entrepreneurship
- Key MBA lessons that shaped Adam’s real-world success
- Heyday’s position in today’s industry
- Adam’s entrepreneurial strengths and skills
- Why Adam stepped down as Heyday CEO
- Partnering with Front Street Equity Partners
- Taking a small brand to the next level
- Heyday’s evolution: early operations to present
- The importance of trust between franchisees and franchisors
- Why working with a strategic partner is beneficial
- Adam’s drive to support emerging brands
- Advice for franchisees working with emerging brands
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
🌐 Franchise Springboard - https://franchisespringboard.com/
🌐 goGLOW - https://goglow.co/
Connect with Adam Ross:
🌐 Website
Connect with Erik Van Horn:
🌐 Website
Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
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