In this solo episode of Franchise Secrets, Erik Van Horn explains how AI generated questions can create tension during due diligence, why an AI review of a Franchise Disclosure Document…
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In this Franchise Secrets Rewind, Jesse joins Erik Van Horn to explain how the Savannah Bananas create attention, eliminate customer friction, experiment constantly, and turn ordinary customers into passionate fans….
In this episode, Erik Van Horn and Amy discuss how franchise buyers are using AI during the research and due diligence process, why it can create confidence in the wrong…
Most business owners are using AI—but very few are using it to actually think better. Geoff breaks down the CRIT framework for getting better results from AI, why most people…
In this episode of Franchise Secrets, Erik Van Horn breaks down how he’s using AI across his franchise businesses right now—from analyzing opportunities and improving lead follow-up to auditing marketing,…
In this episode of Franchise Secrets, Erik Van Horn sits down with Jon Harmeling to discuss how he’s using AI to automate repetitive administrative work while focusing on something much…
They cover: -How AI is changing the franchise buying process -Why franchise candidates are showing up more informed than ever -The biggest mistakes franchisors make with AI -Why storytelling and…
In this episode of Franchise Secrets, Erik Van Horn sits down with Amy Layne and Nic Leland to discuss how candidates are using AI tools like ChatGPT and Claude during…
If you’re a franchisor, franchise executive, or founder considering franchising your business, this episode will challenge how you think about leadership, growth, and long-term success. In this episode you’ll learn:…
Why do so many successful entrepreneurs struggle when they become franchisors? Owning a profitable business and building a successful franchise system are two completely different skill sets. In this episode…