Most business owners are using AI—but very few are using it to actually think better. Geoff breaks down the CRIT framework for getting better results from AI, why most people…
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In this episode of Franchise Secrets, Erik Van Horn breaks down how he’s using AI across his franchise businesses right now—from analyzing opportunities and improving lead follow-up to auditing marketing,…
In this episode of Franchise Secrets, Erik Van Horn sits down with Jon Harmeling to discuss how he’s using AI to automate repetitive administrative work while focusing on something much…
They cover: -How AI is changing the franchise buying process -Why franchise candidates are showing up more informed than ever -The biggest mistakes franchisors make with AI -Why storytelling and…
In this episode of Franchise Secrets, Erik Van Horn sits down with Amy Layne and Nic Leland to discuss how candidates are using AI tools like ChatGPT and Claude during…
If you’re a franchisor, franchise executive, or founder considering franchising your business, this episode will challenge how you think about leadership, growth, and long-term success. In this episode you’ll learn:…
Why do so many successful entrepreneurs struggle when they become franchisors? Owning a profitable business and building a successful franchise system are two completely different skill sets. In this episode…
If you’re considering buying a franchise, this episode could save you from making one of the biggest mistakes new buyers make. Timestamps: 00:02:54 Why Leadership Matters More Than the Industry…
You’ll learn: -Why George left healthcare to become an entrepreneur -How relationship marketing fueled decades of growth -The mindset shift that changed his business -How Zinga’s expanded into multiple states…
In this episode, Eric breaks down how he uses AI to evaluate franchise brands, research financial performance representations, identify red flags, compare franchise opportunities, and prepare for smarter conversations with…